Privacy Policy

Website Privacy Policy

Southern Smiles of Sylacauga (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit our website or interact with our online tools, advertisements, forms, or marketing communications.

This policy applies to information collected through our website and digital marketing systems. It does not replace our HIPAA Notice of Privacy Practices, which applies to protected health information created or maintained as part of your dental care.

Information We Collect

Information You Voluntarily Provide

We may collect personal information that you voluntarily provide, including your name, phone number, email address, appointment requests, quiz responses, and other information you submit through forms or online tools.

If you complete a smile quiz, request information about services, or submit health-related concerns through our website, that information may include details about your dental interests or symptoms. Website submissions are used to respond to your inquiry and for consultation or marketing purposes unless you become a patient of record.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and tracking technologies. This may include your IP address, browser type, device type, pages visited, time spent on pages, and interactions with our content.

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to improve your experience, analyze site performance, and support our advertising efforts.

These tools may include:

• Google Analytics
• Google Ads tracking
• Meta (Facebook/Instagram) Pixel
• Call tracking technologies
• Marketing automation systems

These technologies help us understand how visitors use our website and allow us to show relevant advertisements to people who have previously visited our site.

Advertising & Remarketing

We may use third-party advertising platforms such as Google and Meta to display ads to individuals who have visited our website. These platforms may use cookies or similar technologies to serve ads based on past visits to our site.

You can adjust your advertising preferences through your browser settings or through the advertising platform’s privacy controls.

Call Tracking & Recorded Calls

Phone calls to our office may be monitored or recorded for quality assurance, training, and marketing effectiveness purposes. We may use third-party call tracking providers to help us measure advertising performance.

Email & Text Communications

If you provide your email address or mobile number, we may use it to:

• Respond to inquiries
• Send appointment reminders
• Provide practice updates
• Share promotions or educational content

You may opt out of marketing emails at any time by clicking the unsubscribe link included in the message. You may opt out of text messages by replying STOP. Message and data rates may apply.

How We Use Your Information

We use the information we collect to:

• Respond to inquiries and appointment requests
• Provide dental consultation information
• Improve website functionality
• Measure marketing effectiveness
• Communicate with you
• Comply with legal obligations

How We Share Information

We do not sell your personal information.

We may share information with trusted third-party service providers who assist us in operating our website, conducting advertising campaigns, managing communications, or analyzing site usage. These providers are required to use the information only as necessary to perform their services.

We may also disclose information if required by law or to protect our legal rights.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. While we strive to protect your information, no method of transmission over the internet is completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.

Your Choices & Rights

You may request to:

• Access information we have about you
• Correct inaccurate information
• Request deletion of certain personal information
• Opt out of marketing communications

To make a request, please contact us using the information below.

Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of other sites and encourage you to review their privacy policies.

Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children through our website.

Website vs. HIPAA Notice

This Privacy Policy governs website and marketing data. If you become a patient, your protected health information is governed by our HIPAA Notice of Privacy Practices, which is available separately on our website.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Southern Smiles of Sylacauga
101 S Douglas Ave
Sylacauga, AL 35150
Phone: 256-245-3645

We reserve the right to update this Privacy Policy. Updates will be posted on this page with a revised effective date.